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love your COILY curls

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COILY curls need careful care

Bold, beautiful, and naturally voluminous, the coily curl is made up of thousands of z-shaped strands. Defined by a close-knit curl pattern and luxurious volume, coily curls wind up and out. Yet the tighter the curl, the more difficult it is for oil from the scalp to travel the length of the strand and moisturize. Coily curly hair struggles to absorb moisture, leaving it prone to breakage. Ouidad’s formulas use monounsaturated oils and fatty acids capable of permeating the strand and infusing the hair with nourishment. Moisture glides on and through each strand, keeping  curls healthy, luscious, and defined.

key ingredients for COILY curls

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get the look

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